Content Strategist & Digital Creator
I help brands find their voice, build audience trust, and turn ideas into content that actually matters — backed by data, driven by story.
I'm Shikhar Singh — a content strategist who lives at the intersection of audience psychology, editorial craft, and platform logic. My work spans content strategy, narrative frameworks, brand voice development, and creator ecosystems.
Whether building a content engine from the ground up or refining an existing one, I focus on what moves people — and what makes them stay. I've worked with early-stage startups, established brands, and everything in between.
Beyond client work, I run two personal projects: The Life Lens — a content platform about perspective and intentional living — and an AI-powered career platform helping professionals build smarter resumes and discover skill gaps.
Content Strategy
Rebuilt the content DNA of a B2B SaaS company — from tone guidelines to pillar content architecture — resulting in a 3× increase in organic traffic within 6 months.
Editorial Strategy
Designed and launched a complete editorial calendar strategy blending SEO-led content with narrative storytelling that doubled newsletter subscribers.
Creator Strategy
Developed a LinkedIn content framework for founders and professionals — moving from scattered posts to a coherent thought-leadership narrative with measurable authority growth.
Content Audit
Conducted a 200+ page site audit identifying content gaps, cannibalization issues, and untapped keyword opportunities — delivering a 12-month content roadmap.
Social Media Strategy
Built cross-platform social strategy (LinkedIn, Instagram, X) for a fintech brand ensuring consistent messaging and platform-native formats.
AI + Content
Designed human-AI collaboration frameworks for content teams — cutting production time by 40% while maintaining editorial quality and brand authenticity.
A digital magazine and content space exploring perspective, intentional living, and the stories that quietly shape how we see the world. Part journal, part editorial — The Life Lens invites slow reading in a fast-scroll world.
Visit The Life Lens → Career Tech PlatformAn AI-powered career platform that helps professionals build standout resumes and receive personalized skill recommendations — bridging the gap between where you are and where you want to be. Smart career intelligence, made accessible.
Explore the Platform →Whether you need a content strategy partner, want to collaborate on a story, or just want to talk about ideas — I'd love to hear from you.