Shikhar Singh

Markets by Zerodha — Content Operations

YouTube — Personal Finance & Markets (English & Hindi)

Account Manager — Content Operations & Strategy

I own content operations for a major client across 12 content IPs, coordinating a 22-member editing team through 4 leads and overseeing 60+ videos every month. My work sits between strategy, production, people, client and performance — from resource planning and briefing through editing, quality control, packaging and delivery. I use YouTube Analytics (CTR, AVD, impressions, traffic sources) to decide what to repeat, what to change and what to stop.

Podverse started with 1 IP and 1 editor. I helped build the system that scaled it to 15 IPs and 10–15 editors — expanding from podcast clipping into food, health, news and podcasts. At peak, the network produced 400 clips a month across 15 Instagram pages, reaching 20M+ monthly views. The real challenge wasn't producing more clips — it was increasing output without losing quality, through resource planning, editor allocation and training, weekly expectation setting, QC and performance tracking.

India's Largest Fintech — Climate & Health Fund

YouTube — Finance Podcasts & Sustainability Documentaries

Manager

Managing shoots and edit teams for a ₹1,000 crore fund backing founders in health, fintech, and climate. Overseeing production of finance podcasts and editing sustainability documentaries. The fund's YouTube channel currently sits at 25K subscribers, with content spanning long-form conversations with founders and climate-focused storytelling.

My very first professional content project — editing videos and writing scripts for a finance-focused brand during its explosive early growth. The scripts I wrote crossed 5 million views per video. The channel hit 100K followers within 3 months of launch, providing foundational experience in high-velocity content production and understanding what makes finance content go viral.

Content Repurposing Services

Freelance — USA Clients Served from India

Founder & Operator

Started my own content services business in 2020, initially offering web design, social media management, content writing and social media graphics. From 2022, moved deeper into content repurposing and video clipping, serving USA-based clients remotely from India. At peak: 100+ clients served and 10 active retainers, with 1,500 clips managed in a single year. Clients came through cold outreach, Fiverr and word of mouth, while I managed freelance editors and high-volume production.