Content strategist and growth manager who builds audiences from scratch — across YouTube, Instagram, newsletters, and theme pages. Based in Bangalore.
End-to-end content management across YouTube, Instagram, and editorial — from packaging and quality control to team leadership and uploads.
Built 16 theme pages at YAAS! as an experimental project to explore the business potential of clipping services. The first page was launched as a proof of concept and quickly validated the model. Within 3 months, the network was up and running. Today, these pages collectively generate 15 million+ monthly views, demonstrating the scalability of curated content at volume.
Managed the content team for one of India's leading real estate YouTube voices — overseeing editing, packaging, quality control, and uploads. Scaled the channel through a strategic mix of Shorts (77% of views) and long-form deep dives, managing the team to ensure nothing slipped. The creator is an ex-national media journalist with 165K Instagram and 90K X followers.
Managing shoots and edit teams for a ₹1,000 crore fund backing founders in health, fintech, and climate. Overseeing production of finance podcasts and editing sustainability documentaries. The fund's YouTube channel currently sits at 25K subscribers, with content spanning long-form conversations with founders and climate-focused storytelling.
Managed the team to build an AI-first personal brand IP from scratch — creating a fully AI-generated avatar for Instagram reels across sports, nutrition, and sustainability. Beyond the AI content, led long-form podcast shoots on the brand's YouTube channel, managing the editing team and overseeing the full production pipeline from shoot to upload.
My very first professional content project — editing videos and writing scripts for a finance-focused brand during its explosive early growth. The scripts I wrote crossed 5 million views per video. The channel hit 100K followers within 3 months of launch, providing foundational experience in high-velocity content production and understanding what makes finance content go viral.
Part of the core team at Hindinama — a platform dedicated to Hindi literature, poetry, and culture. Grew the Instagram presence from zero to 5,000 followers organically. The platform spans a newsletter (3,500+ subscribers on Substack), YouTube channel, a dedicated website, social media presence, and a Shopify store for Hindi literary merchandise.
Ran an independent content repurposing business for 3 years, serving USA-based clients remotely from India. With a small team, pushed hundreds of clips for 350+ clients — turning long-form podcasts, interviews, and videos into platform-native short-form content at scale. This experience built deep operational muscle in managing remote teams, client servicing across time zones, and high-volume content production.
Full-stack content capabilities — from strategy to execution, across platforms and formats.