Projects that moved numbers
End-to-end content management across YouTube, Instagram, and editorial — from packaging and quality control to team leadership and uploads.
Built 16 theme pages at YAAS! as an experimental project to explore the business potential of clipping services. The first page was launched as a proof of concept and quickly validated the model. Within 3 months, the network was up and running. Today, these pages collectively generate 15 million+ monthly views, demonstrating the scalability of curated content at volume.
Managed the content team for one of India's leading real estate YouTube voices — overseeing editing, packaging, quality control, and uploads. Scaled the channel through a strategic mix of Shorts (77% of views) and long-form deep dives, managing the team to ensure nothing slipped. The creator is an ex-national media journalist with 165K Instagram and 90K X followers.
Managing shoots and edit teams for a ₹1,000 crore fund backing founders in health, fintech, and climate. Overseeing production of finance podcasts and editing sustainability documentaries. The fund's YouTube channel currently sits at 25K subscribers, with content spanning long-form conversations with founders and climate-focused storytelling.
Managed the team to build an AI-first personal brand IP from scratch — creating a fully AI-generated avatar for Instagram reels across sports, nutrition, and sustainability. Beyond the AI content, led long-form podcast shoots on the brand's YouTube channel, managing the editing team and overseeing the full production pipeline from shoot to upload.
My very first professional content project — editing videos and writing scripts for a finance-focused brand during its explosive early growth. The scripts I wrote crossed 5 million views per video. The channel hit 100K followers within 3 months of launch, providing foundational experience in high-velocity content production and understanding what makes finance content go viral.
Part of the core team at Hindinama — a platform dedicated to Hindi literature, poetry, and culture. Grew the Instagram presence from zero to 5,000 followers organically. The platform spans a newsletter (3,500+ subscribers on Substack), YouTube channel, a dedicated website, social media presence, and a Shopify store for Hindi literary merchandise.
Ran an independent content repurposing business for 3 years, serving USA-based clients remotely from India. With a small team, pushed hundreds of clips for 350+ clients — turning long-form podcasts, interviews, and videos into platform-native short-form content at scale. This experience built deep operational muscle in managing remote teams, client servicing across time zones, and high-volume content production.
What I bring to the table
Full-stack content capabilities — from strategy to execution, across platforms and formats.
Content Lifecycle
Team coordination, editing oversight, packaging, quality control, publishing, and performance review. End-to-end ownership with minimal founder dependency.
YouTube Growth
Shorts + long-form strategy. Hook optimization, CTR improvement, retention analysis, content calendar management, and audience loyalty building.
Instagram & Reels
Organic audience growth from zero. Theme pages, reels, carousels, captions, hooks — with an intuitive feel for what stops the scroll and scales fast.
AI-Powered Workflows
Practical experience building AI-first content IPs — from AI avatar creation to automated workflows. Technology as a multiplier, not a replacement.
Team Leadership
Managing editors, shoot crews, and content teams across multiple simultaneous projects. Building high-ownership teams that deliver without hand-holding.
Editorial & Community
Newsletter production, podcast shoot management, website and Shopify operations, and building loyal communities around mission-driven content.
The person behind the work
I'm a content strategist currently working as an Account Manager at YAAS!, a creative agency in Bangalore where I manage content teams and oversee delivery for multiple brands simultaneously.
Over the past 5+ years, I've worked with 5+ brands — managing YouTube channels, building Instagram theme page networks, overseeing podcast and documentary production, and growing social media from scratch.
Before YAAS!, I ran a freelance content repurposing business for 3 years, serving 350+ USA-based clients remotely from India — pushing hundreds of clips with a small team. That experience built deep operational muscle in high-volume production and cross-timezone client servicing.
At YAAS!, I built 16 theme pages generating 15M+ monthly views as an experimental project — starting with a first theme page to test the viability of clipping services as a business model. What began as a 3-month experiment became a validated content operation.
What drives me isn't just growth metrics — it's building something that matters. Whether it's a Hindi literature platform, climate documentaries for India's largest fintech fund, or helping a real estate journalist reach millions, I care about the mission behind the content.
I'm based in Bangalore. I'm ready to bring this same energy — ownership, consistency, and genuine care — to content that changes how people live.
Quick facts
5+ years in content strategy and production
Ran a freelance content repurposing business for 3 years — 350+ USA clients
Built 16 theme pages with 15M+ cumulative monthly views
Managed a channel to 1M+ view video and 6M views in 90 days
Scripts that crossed 5M+ views on a finance brand
Experienced across YouTube, Instagram, newsletters, websites, and Shopify
Active AI workflow practitioner — built an AI-first content IP from scratch
Based in Bangalore — available immediately
Interested in working with me?
Shoot me a DM on LinkedIn — let's talk about what we can build together.